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3 Simple Secrets To Improve SEO

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image Name and Alt Text Websites containContinue reading “3 Simple Secrets To Improve SEO”

Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into increased income. What’s the number one piece of dataContinue reading “Google Analytics – One Metric To Monitor”

You Can’t Win If You Can’t Score

Do you want to win more business? That’s a big YES. What’s the answer to the big question, “what is it going to take to win?” The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest winners. Do you think Tom BradyContinue reading “You Can’t Win If You Can’t Score”

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews than they did five years ago because ofContinue reading “Google’s New Tool To Help Manage Reputation”

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don’t want to put all of your eggs in one basket with it. When it comes to getting your business advertised,Continue reading “What is Media Buying? Here’s all you Need to Know”

Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps

With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid marketing efforts. This is a good way to save money in the short-term, but more often than not it’sContinue reading “Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps”

Digital Marketing: 10 Ways to Promote Your Business

Digital marketing is crucial for a business’s growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your business can reach a much wider audience at a rapid pace. We’ll talk about theContinue reading “Digital Marketing: 10 Ways to Promote Your Business”

Geofencing: What Is It & How Is It Used?

Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase conversions. What Exactly Is Geofencing? In a nutshell, it’s a location-based marketing strategy that connects withContinue reading “Geofencing: What Is It & How Is It Used?”

Does My Website Have To Be ADA Compliant?

The short answer is a website does not necessarily have to be ADA compliant (legally)—but it’s a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different sectors. It was later revised by the Department of Justice (DOJ) inContinue reading “Does My Website Have To Be ADA Compliant?”