Author Archives: raleighdigitalmarketing

Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful business and a failed one. It can be tricky, though, to generate that traffic. The internetContinue reading “How Can I Increase My Web Traffic?”

When we meet with a business that is looking for a new website, we start asking questions such as functionality and design ideas. Here are a few things you need to do before meeting with a web developer that will help the proposal process and avoid overage charges. Being prepared up front can save aContinue reading “What Do You Need To Know Before Hiring A Web Developer?”

The Department of Justice (DOJ) requires some businesses to comply with the Americans with Disabilities Act (ADA). Websites should be accessible to users with hearing loss, visual impairment, and those who need assistive devices to navigate.  Failure to comply with ADA leaves your business at risk of losing potential customers, damaging brand reputation, and attractingContinue reading “ADA Website Compliance Checklist”

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close completely. I immediately booked an appointmentContinue reading “SEO: One Underutilized Google Tool For Local Business”

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and companies that serve public accommodation must have ADA compliant websites. Failure to do soContinue reading “What Does ADA Compliant Mean for Websites?”

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement also demonstrates an organization’s commitment to social responsibility. What exactly is a website accessibility statement—and what shouldContinue reading “Website Accessibility Statement”

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to follow ADA guidelines is easy to find, and, with a proper IT expertContinue reading “What Makes a Website ADA Compliant?”

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the Americans with Disability Act. Making a website conform toContinue reading “What are Web Content Accessibility Guidelines?”

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